awareness a‧ware‧ness [əˈweəns ǁ əˈwer-] noun [uncountable]
knowledge or understanding of a particular subject, situation, or thing:

• US investors' awareness of international bond markets

• They need to raise awareness of the product in markets such as France and the US, where it is less well known.

ˈbrand aˌwareness MARKETING
the degree to which people know about a particular brand:

• Although the company is well known in consumer electronics, it didn't enjoy much brand awareness in PCs.

conˌsumer aˈwareness MARKETING
awareness by buyers of a particular product, company etc:

• The car maker's problem is low consumer awareness in a crowded car market.

ˈproduct aˌwareness MARKETING
awareness about a company's products and the different features that they have:

• The campaign is aimed at creating product awareness and driving sales.

* * *

awareness UK US /əˈweənəs/ noun [U]
knowledge and understanding of a particular activity, subject, etc.: customer/public/consumer awareness »

Assessment procedures reveal how effectively the brand translates customer awareness into purchases and retention.

awareness of sth »

Recent campaigns have led to a dramatic increase in awareness of environmental issues.

build/increase/raise awareness »

The guidelines are an important tool for raising awareness about current management thinking.

increasing/growing/heightened awareness »

Employees are using a heightened awareness of work flow and demand to cut waste, eliminate cost, and boost quality.

See also BRAND AWARENESS(Cf. ↑brand awareness)

Financial and business terms. 2012.

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Look at other dictionaries:

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  • awareness */*/ — UK [əˈweə(r)nəs] / US [əˈwernəs] noun [singular/uncountable] 1) a) knowledge or understanding of a subject, issue, or situation There was a general lack of awareness about safety issues. racism awareness raise/increase awareness (of): The… …   English dictionary

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